Retargeting or remarketing & display advertising can reach potential customers in additional online activities beyond the search engine results; keeping your brand and messaging front and center.
As users visit your website but don’t convert into customers or leads, captured tracking data will help market to them in places such as email, online shopping, daily news reading or other online browsing. Your messaging can be presented in display banner images or text format. Retargeting can also reach visitors called look-a-like audiences. This refers to users with similar online behaviors as those who have visited your site.
Display ads are more general and reach a broader audience beyond your previous website visitors. With proper targeting based on users’ online behavior, display ads can be served to drive traffic to your website.
Learn how remarketing and display advertising can increase conversions.