Marketing analytics is critical to optimizing performance for digital marketing campaigns. Understanding key insights including costs, ROI, average length of sales cycle, high performing keywords, seasonality, and so much more are valuable bits of information. These details are used to modify bids, budgets and placements to ensure optimal performance.
Although the data is accessible from each marketing source, it can be useless without a resource and the right tools to properly analyze, manipulate and interpret the data.
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