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Must Have Marketing Technology Solutions for Small Business Owners

Small Business Marketing 101
Running well-rounded and omni-channel marketing campaigns can be very time consuming.  There are many pieces to the puzzle.  Strategy, execution of all marketing channels, nurturing, monitoring, reporting, optimizations; the list goes on and on. Large companies have budgets which gain access to enterprise grade and custom solutions while small business owners need the same tools but may have limited resources. Below are some recommended tools for small and medium sized business to help streamline marketing efforts at an affordable price. EMAIL MARKETING Mailchimp Constant Contact PROJECT MANAGEMENT Trello dapulse Wrike MARKETING AUTOMATION HubSpot CRM SalesforceIQ HubSpot SOCIAL MEDIA MARKETING MANAGEMENT HootSuite Planoly - Visually schedule Instagram posts Co-Schedule - Also includes blog scheduling Sprout Social DATA ANALYTICS IBM Watson Analytics
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5 Strategies to Build Your Email List

Marketing For Start Ups, Small Business Marketing 101
As a new business or small business owner, an email list that allows you to continuously market to new and potential customers is invaluable.  Below are 5 tips to help you build your list: Create an online contest or promotion that you can promote on social media.  Require a user to submit at least their name and email in order to add to your database. Use lead generation offers such as content downloads including e-books, white papers, case studies, and infographics. Promote an online webinar that requires registration with contact information being sure to include email. Utilize your website to drive subscriptions.  Use an overlay or pop-up that can be easily exited out if wanted.  Also be sure to use your blog, footer, or sidebar to encourage users to subscribe.…
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